Evaluation: Addressing My Audience

I addressed the audience for my magazine in an informal, chatty way in which the target audience would be able to relate to. I tried to make the layout fairly simple, and clear to read by having font which was large enough to read and making sure there was still plenty of space surrounding the text so that all of the text and images were not too cramped. Especially on the front cover, I tried to make sure that the cover lines did not overlap the main image too much as it was of a famous singer; therefore having her on the cover would attract more readers. I found it hard on the contents page to fit everything in without it looking messy because I had too much to include and very little space. I think I managed it quite well in the end because of the colours I used. The background used was blue, yellow and purple so I used contrasting colours such as pink and navy to add text over the already bright background. This fitted in with the theme of also making the magazine look more for female readers as the colours would not be likely to appeal as much to males. I also used a light colour scheme on the rest of the magazine as when I edited my images, I made them a lot brighter with a higher contrast. I edited most of my images on curves so that I could adjust different sections at a time. I decided to do this because all of my colours were light and fun, rather than dark and dreary so I did not feel darker images would fit in very well with this theme. My cover lines are not very interesting and I think I could have used more luring ones which were chattier and spoke directly to the audience, possibly by asking them a direct question? This would attract the audience’s attention by using quotes rather than just listing what is inside. I could have used exclamation marks and question marks such as rhetorical questions to address the audience more directly so that i am talking to them exactly and getting them involved with the magazine.